Over Eight Hundred Million people, which is close to 70% of our population live in the villages, hills, mountains, wetlands, this is rural India. Rural India today is statistics for the mainstream media, letting us know the percentage of farmers in distress or number of children who are undernourished or even the number of hospitals that are inadequate. It’s all just numbers. There is never a personal story of a person living in the hinterlands. These little stories bring out the life from our rural parts that can quite easily get neglected.

The mainstream news today is not helping the reader/viewer make an informed choice, be in his buying behavior, waste management or in his choice of the electorate. The requirements of social media feature the photo to merely grab attention. The elaborate text is predominantly still the one that unfolds the story re-narrated by the author. The more the audience orients itself towards social media for news and other inputs, the more and faster they consume information. Today’s content delivery is about speed, quantity and being opinionated to make a mark within the array of outlets and issues. This leads to shorter retention of the content and leaves one void of emotional energy. The pressure for TRP rating or the likes/follows has made mainstream media selling sensationalism that skews the perception of the world we live in.

The Native Picture project stands out from this current trend by aiming to connect with the audience’s emotions first. Native Picture aims to restore that human connect and bring first-hand stories from the wide range of developmental impacts and interventions that are reflected in the lives of common people from rural India. Native Picture places great value on the power of images to tell important stories and will make the photo itself the hero of the story. Native Picture content will mainly engage with social and environmental justice issues and tasks itself to portray the impacts of economic, social and ecological interventions in the name of development up close and personal. These will be individual stories from the people who have been affected by various policies made by several governments

The people who tell stories are not particularly newsworthy; they are average people who have personal stories about social and environmental justice. Native Picture’s belief is that less is more and that content curation that slows down the scrolling eye makes the content also worthy of remembering. 

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